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Welcome to English as a Second Language Podcast number 224: Holiday Promotions.

This is English as a Second Language Podcast episode 224. I'm your host, Dr. Jeff McQuillan, coming to you from the Center for Educational Development in beautiful Los Angeles, California. How are you today?

In this podcast, we are going to talk about buying things, or actually, selling things for the holiday season. Remember, this episode will also have a Learning Guide on our website. The Learning Guides include all of the vocabulary, definitions, sample sentences, additional definitions that we don't talk about on the podcast, cultural notes and a free trip to Los Angeles. Well okay, not a free trip to Los Angeles, but everything else is on the Learning Guide! You can find those that at eslpod.com. Now let's get started.

My boss asked me to come up with some holiday promotion ideas so that we can make inroads into the gift-buying market. For us to stay competitive, our company has to increase retail sales for this important sales cycle. My boss is expecting some innovative ideas from me.

Since we’re an online business and not a brick-and-mortar store, we can’t just put signs in the window or do other