to get plugged into (something)

Welcome to English as a Second Language Podcast number 280: Viral Marketing.

This is English as a Second Language Podcast episode 280. I'm your host, Dr. Jeff McQuillan, coming to you from the Center for Educational Development in beautiful Los Angeles, California.

If you haven't visited our website recently, please go to eslpod.com and take a look at some of the new features on our website. While you're there, you can download a Learning Guide for this episode, that contains all of the vocabulary, definitions, sample sentences, additional definitions not included on the podcast, cultural notes, and a complete transcript of this episode.

This episode is called “Viral Marketing.” “Marketing” is a way that companies let other people know about their products and services – what they are selling. Let's get started.

Jayna: I have an idea for creating buzz about our new product.

Maksym: What is it?

Jayna: I think we should use viral marketing. We can spread information about the product quickly and among the most likely customers.

Maksym: I really don’t understand it. How would we do viral marketing?

Jayna: Well, the key