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Welcome to English as a Second Language Podcast number 652: Outdoor Advertising.

This is English as a Second Language Podcast episode 652. I’m your host, Dr. Jeff McQuillan, coming to you from the Center for Educational Development in beautiful Los Angeles, California.

Our website is eslpod.com. Download this episode’s Learning Guide to help you improve your English even faster.

This episode has a dialogue between Kam and Gina using business vocabulary related to advertising. Let’s get started.

Kam: Okay, the purpose of our meeting today is to listen to some ideas for our new advertising campaign. Gina, take it away.

Gina: Thanks, Kam. I’m going to talk today about outdoor advertising. I know that it’s a new area for us and it hasn’t been on our radar in the past, but I know it’ll work well for our new campaign.

Kam: Can we talk specifics?

Gina: Sure. There are several types of outdoor advertising. One is the billboard, both the traditional kind and the digital ones. Advertising on ones in high-traffic areas will give us a lot of exposure. To get even