brand loyalty

Welcome to English as a Second Language Podcast number 208, “Corporate Image.”

This is English as a Second Language Podcast episode 208. I'm your host, Dr. Jeff McQuillan, coming to you from the Center for Educational Development in beautiful Los Angeles, California.

If you visit our website at eslpod.com, you'll find the Learning Guide for this podcast that contains all of the definitions, additional terms that we don't discuss on the podcast, as well as a complete transcript of this episode.

Today's episode is about the image of a company, the “Corporate Image.” Let's start.

Adam: With our expansion into these new areas of business, I think we need to think seriously about changing our corporate image. We’re much more than just a paper company now.

Eva: I think you’re right. Our brand has changed, and if we want to keep brand loyalty, we need to think about protecting and improving our product image.

Adam: I agree that that’s a key issue as we reposition ourselves in the industry. We can never lose sight of our end-users.

Eva: And, even though we have registered trademarks on some of the new prestige products, we need to have a plan if we want to turn these new