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graphic

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The word “graphic,” in this podcast, means an image, especially one that was created by computers, usually without any text: “The graphic has a cool design, but it’s too hard to read the words.” A “graphic designer” is someone who uses computers to create interesting images and logos: “Does your company produce its newsletter in-house, or does a graphic designer do it for you?” Something that is “graphic” has a lot of details, especially if they are grotesque or unpleasant: “This video game is very graphic and shows too much blood for young children to play it.” Or, “I wish James wouldn’t be so graphic when he talks about his injuries and illnesses. Only his doctor wants to hear those kinds of things.” to associate In this podcast, the verb “to associate” means to connect two things or to believe that two things are related or connected to each other in some way: “A lot of people associate movies with eating junk food, such as popcorn and candy.” The phrase “to associate with (someone)” means to spend time with someone, especially if they are not well liked or admired: “Mariah’s parents moved her to a different school because they didn’t like the young people she was associating with.” Sometimes an “associate” is a colleague or co-worker: “Every Thursday, Miguel and his business associates eat lunch together in a restaurant.” Finally, an “associate professor” is a person who works in a university, teaching classes, but without as much power or responsibility as a full professor: “Traci worked as an associate professor for years before she was promoted to a full professor.” 3 these materials on another website or distributing them in any way is prohibited. English as a Second Language Podcast www.eslpod.com ESL Podcast 708 – Trademarks and Logos

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اپیزود مرتبط با این کلمه: «Trademarks and Logos». دو دقیقه اول را همینجا گوش کن و متن همگام را دنبال کن. برای ادامه کامل، از دکمه پایین استفاده کن.

Welcome to English as a Second Language Podcast number 708: Trademarks and Logos.

This is English as a Second Language Podcast episode 708. I’m your host, Dr. Jeff McQuillan, coming to you from the Center for Educational Development in beautiful Los Angeles, California.

Our website is eslpod.com. Support this podcast by becoming an ESL Podcast member; more information can be found on our website.

This episode is called “Trademarks and Logos.” Let’s get started.

Bianca: Look at this logo I designed for our new line of products.

Vien: That’s really nice, but it looks a lot like our competitor’s logo. In fact, it’s almost identical.

Bianca: No, it’s not. The color is a different shade of green, the graphic is smaller, and instead of a picture of a woman, I’m using a picture of a man. They’re nothing alike.

Vien: That’s not what most people would say. Looking at your logo and our competitor’s logo side by side, I’d say this was a clear case of trademark infringement.

Bianca: Okay, to be honest, I purposely made them look a little alike so that customers

پیش‌نمایش ۲ دقیقه‌ای تمام شد. برای ادامه، وارد صفحه کامل پادکست شو.

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