عبارت انگلیسی
brand
معنی و توضیح
In this podcast, the word “brand” means a type of product that a company makes that has a specific name: “What brand of soda do you like to drink?” “Brand” can be used as a verb to mean to describe someone or something as being bad. After something has been “branded,” it’s difficult to change other people’s opinion about it: “Because of problems at home, she didn’t do well in school and was branded a poor student by her teachers.” Or, “I used to cry a lot as a child and was branded a ‘cry-baby’ by the other kids in the neighborhood.” The use of “brand” in this way comes from the original use of the word to mean to make a permanent mark on something by burning a world or symbol into its skin. This is usually done with animals so that other people will know who its owner is: “Can you see the brand on those cattle (cows) over there?” to shape The verb “to shape,” in this podcast, means to influence something, usually as it is being developed: “Listening to classic rock when he was a child helped shape the way he writes music today.” We can use the verb “to shape” to mean to form something physically: “Let’s shape these cookies to look like Dr. Jeff McQuillan’s head!” Or, “Can you teach me how to shape this clay into a vase?” As a noun, “shape” can be used to mean something that is difficult to see or to identify clearly: “Did you see that shape in the sky last night? I think it was a big bird.” Or, “I couldn’t tell the police what the robber looked like because I only saw his shape in the distance.” 3 these materials on another website or distributing them in any way is prohibited. English as a Second Language Podcast www.eslpod.com ESL Podcast 208 – Corporate Image
پادکست مرتبط
اپیزود مرتبط با این کلمه: «Corporate Image». دو دقیقه اول را همینجا گوش کن و متن همگام را دنبال کن. برای ادامه کامل، از دکمه پایین استفاده کن.
Welcome to English as a Second Language Podcast number 208, “Corporate Image.”
This is English as a Second Language Podcast episode 208. I'm your host, Dr. Jeff McQuillan, coming to you from the Center for Educational Development in beautiful Los Angeles, California.
If you visit our website at eslpod.com, you'll find the Learning Guide for this podcast that contains all of the definitions, additional terms that we don't discuss on the podcast, as well as a complete transcript of this episode.
Today's episode is about the image of a company, the “Corporate Image.” Let's start.
Adam: With our expansion into these new areas of business, I think we need to think seriously about changing our corporate image. We’re much more than just a paper company now.
Eva: I think you’re right. Our brand has changed, and if we want to keep brand loyalty, we need to think about protecting and improving our product image.
Adam: I agree that that’s a key issue as we reposition ourselves in the industry. We can never lose sight of our end-users.
Eva: And, even though we have registered trademarks on some of the new prestige products, we need to have a plan if we want to turn these new
پیشنمایش ۲ دقیقهای تمام شد. برای ادامه، وارد صفحه کامل پادکست شو.